New Foreign Investment Signals Sector Growth

The Paraguayan auto parts segment is poised for growth with new investment from India’s Motherson Group. Paraguay is witnessing a renaissance in the auto parts industry that is taking shape through both Paraguayan and foreign investment. The news that the Indian multinational company Motherson Group is preparing to invest USD 15 million in Paraguay was recently announced. In addition, over the last few years, the auto parts segment has been one of the few industries to steadily expand. The establishment of new companies has not only increased dynamism in the sector but has also contributed to diversification in the maquila sector in Paraguay, highlighting its potential as a competitive destination for high-value manufacturing and export-oriented production.

Export Performance and Industry Composition

The National Council of Export Industries (CNIME) reports that the Paraguayan auto parts sector is represented by 10 companies under the maquila regime, producing various components, including electrical harnesses, leather seats, valve covers, radiator caps, and articulated impact-absorption systems. From January to October 2025, the sector’s exports reached USD 362 million, marking a 55% increase since 2023, said Diego Peyrat, Dispatch Manager of CNIME. Peyrat points out that Paraguay’s auto parts maquilas are still a relatively small portion of the entire industry, which in 2025 had over 400 companies. Nevertheless, the numbers show growth and an increasing presence of these higher-value components in the overall mix of Paraguay’s industry.

Sustained Growth and Positive Outlook

Paraguay’s auto parts sector has experienced remarkable growth over the past three years. “We have recorded spectacular growth in this segment in the last three years. Between the beginning of 2025 and October, this has been one of Paraguay’s biggest years and has already registered exports worth USD 362 million. We are witnessing a very interesting pace of growth. The forecast for 2026 is also very positive, with the sector again likely to break records,” Peyrat said to La Nación/Nación Media.

Motherson Group and the Ripple Effect of Investment

The growing confidence of international investors is reflected in the entry of India’s Motherson Group into the country. Although still little is known about the operation of the Indian company, Peyrat assures that this new investment will have a ripple effect in the Paraguayan industry, attracting new international companies. In this case, it is about the auto parts sector, but there will likely be many other firms that also come to invest in Paraguay in 2026 and beyond. “The first companies to enter saw the potential, and we now have the confidence of other companies from abroad, and I think we will also see that with the auto parts sector,” said Peyrat.

Maquila Projects and Sector Diversification

In 2025, Paraguay approved 22 maquila projects, while another seven are under analysis. These projects are spread out over a number of industries, including clothing manufacturing, furniture assembly, and food production. Companies in clothing manufacturing and services are still the most common, even as there is a clear intent to push more diversity in the types of companies that make up the maquila sector in Paraguay.

Move Toward Higher Value-Added Components

Diversification is one of the main topics in the development of the auto parts sector. As one of the largest by volume produced in the maquila regime in Paraguay, wiring harnesses and electrical parts, in particular, are the most common. Nevertheless, an increasing number of companies are seeking to expand into other, more sophisticated components with higher added value. This strengthens the competitiveness of the sector, increasing its international positioning and contributing to its long-term sustainability.

Employment Growth and Regional Concentration

Motherson’s decision to enter the country is expected to expand that dynamic, allowing Paraguayan companies to occupy larger and more strategic portions of global supply chains, not only making the maquila sector in Paraguay more attractive to foreign investors but also increasing export revenues. By October of 2025, the auto parts sector had registered 7,963 direct jobs. In terms of geographic distribution, 91% of approved maquila companies are concentrated in just four Paraguayan regions: Alto Paraná, Central, the capital, and Amambay. Alto Paraná has by far the largest share, with 47% of all firms, due in part to its logistical advantage of being closest to Brazil, the largest market for Paraguayan exports.

Policy Support and Investment Climate

Employment, regional concentration, diversification, increasing export performance, and international investments are just some of the elements shaping the maquila sector in Paraguay. The strong showing by the auto parts sector is the result of a complex interaction between the government’s strategic approach to generating FDI and the support of private sector companies, both foreign and Paraguayan, seeking to take advantage of Paraguay’s business-friendly environment. Paraguay has, for some time, provided strong incentives for export-oriented production and invested in the infrastructure necessary for industrial companies to set up shop and thrive. The entry of Motherson and the approval of various other maquila projects show that Paraguay has positioned itself as a desirable location for such firms.

A Bright Future for the Auto Parts Sector in Paraguay

Looking ahead, the auto parts sector is expected to continue growing and increase its share of the maquila sector in Paraguay. Diversification remains central, as companies expand into higher-value components and projects are approved across multiple industries. Strategic regional placement supports logistical efficiency and proximity to export markets, while new foreign entrants bring advanced technologies and deeper integration into global supply chains. These factors are set to boost exports, generate employment, and stimulate related industries such as logistics, materials supply, and engineering services.

In short, the maquila sector in Paraguay—particularly the auto parts segment—is undergoing expansion and diversification. Motherson Group’s investment, combined with strong export growth and rising employment, underscores the sector’s growing economic importance. With a solid foundation of incentives, infrastructure, and strategic geography, Paraguay is well-positioned to strengthen its role in global manufacturing and export markets in the years ahead.

Foreign direct investment (FDI) in Chile has surpassed initial expectations. According to data from the Central Bank, by October of this year, accumulated foreign direct investment in Chile reached US$12.711 billion. This figure corresponds to an annual increase of 13.6% in the inflow of foreign capital when compared to the same period in 2024. These statistics indicate a robust recovery in foreign direct investment and a sustained upward trend in capital inflows to Chile, thus reinforcing the country’s reputation as a safe, stable, and competitive investment destination.

Committee of Ministers for Foreign Investment highlights strong performance

The above data was discussed and positively assessed during the most recent meeting of the Committee of Ministers for Foreign Investment. This group, which meets on a quarterly basis and  is presided over by the Minister of Economy, Development, and Tourism and the Minister of Energy, Álvaro García, provides a high-level forum for the most relevant authorities in charge of attracting foreign direct investment to Chile.

The previous meeting of the Committee of Ministers for Foreign Investment was convened on Friday, December 11, 2025, and included the participation of top government officials. In addition to the Minister García, the gathering featured the Minister of Foreign Affairs, Alberto Van Klaveren; the Minister of Transport and Telecommunications, Juan Carlos Muñoz; the Undersecretary of Public Works, Danilo Núñez; the Undersecretary of Agriculture, Alan Espinosa; the International Coordinator of the Ministry of Finance, Carola Moreno; and the Acting Director of InvestChile, Juan Pablo Candia.

The latter, Candia, was in charge of the Committee’s most recent session, offering a general overview of the work performed by InvestChile in terms of FDI over the last four years. He also provided an update on the agency’s pipeline of projects moving forward through 2026. In his presentation, Candia not only highlighted Chile’s quantitative achievements in this regard but also emphasized the qualitative evolution of Chile’s investment promotion strategy. This includes greater attention being paid to regionalization and the diversification of targeted sectors.

Outperforming the Target by a Wide Margin

“In the foreign direct investment results we are seeing a very clear sign of confidence in Chile. We set ourselves a goal of US$17 billion in FDI for the 2023–2026 period, and today we can say that this figure has been very widely surpassed, as we have reached 137% of that, with more than US$23 billion in committed investment. It is a good moment to reaffirm that Chile is an attractive destination, with clear rules, with institutional stability, with an active investment promotion policy”, asserted García.

This outcome, it is important to highlight, is the product of a favorable comparison with global trends that have limited investment flows elsewhere. In other words, FDI in Chile is a relative bright spot in the current international economic scenario. Chile has been able to outperform global averages despite being heavily affected by high uncertainty, tight financial conditions, and geopolitical risks. This positive anomaly has been attributed to the country’s policy continuity, openness to trade, and deep-rooted commitment to protecting the rights of investors.

Job Creation

The realization of foreign direct investment in Chile has also had a positive impact on the job market. In this regard, official statistics show that the materialization of the aforementioned investments has enabled the creation of 8,300 permanent jobs. This number surpasses the Council of Ministers target of 7,000 jobs by 117% for the 2023–2026 period. This, for its part, has not been a matter of chance, according to the Minister García.

“This performance is not random. It is the result of the sustained work of InvestChile and the Committee of Ministers, which has defined a modern strategy, with a very strong international presence, and with a robust focus on regionalization. Today we are seeing how foreign investment not only grows, but also creates jobs, is decentralized, and strengthens strategic sectors such as mining and energy. That way it is making an important contribution to the productive development of the country and to its energy transition,” he stressed.

Outperforming World Averages

One of the key points in Candia’s presentation centered on how FDI in Chile has exceeded world averages throughout the 2022–2024 period. This has been the case even though the global context has been marked by great uncertainty and strong headwinds. In fact, statistics on foreign direct investment show a 2.9% average decline in flows at the global level between 2022 and 2024. Chile, for its part, had a positive average growth of 1.4% in direct investment flows over the same period.

The divergence is a demonstration of the relative resilience of foreign direct investment in Chile and, in particular, of investor confidence in the country’s macroeconomic management, its regulatory framework, and its long-term development strategy. Experts have emphasized that Chile’s strong institutions, independent central bank, and well-developed capital markets continue to set the country apart within Latin America.

Central Bank Data and Comparison with Historical Averages

According to Central Bank data, foreign investment flows accumulated through October already total US$12.711 billion. In this regard, Central Bank data show an increase of 13.6% in accumulated foreign direct investment in Chile compared with the same period in 2024. The average net accumulated flows between 2022 and 2025, measured through October, amounted to US$14.604 billion. This amount, in turn, represents a 16.6% increase over the historical average in the 2003–2025 period. This figure, according to historical statistics available in the Central Bank’s Balance of Payments, is US$12.520 billion.

These long-term comparisons, it is worth pointing out, are used to illustrate the fact that current performance is not cyclical in nature. On the contrary, they are part of a broader trend in which FDI in Chile has generally exceeded historical norms in recent years, even as other economies have struggled to return to pre-pandemic levels of investment.

Main Source Countries

Over the past ten years, the countries that have most contributed to the growth of FDI in Chile have been Canada and Italy. The former has shown the most dynamic behavior, displacing the United States from the top spot, and currently totaling more than US$41.84 billion in accumulated investments in Chile. The investment from Italy, in turn, has grown by 36%, moving Italy from 26th to 6th place in the ranking of countries that have invested in Chile the most during the same period.

This diversification of source countries is seen as a positive trend, since it reduces the concentration of FDI in Chile in any single country. In this way, it is an example of how Chile’s network of trade agreements and diplomatic relations with the rest of the world allows it to facilitate investment flows from both traditional partners and emerging economies.

Regionalization and Strategic Sectors

The foreign direct investment registered in Chile has also supported the decentralization of productive activity, with a strong focus on the country’s regions. In this context, different investment projects have served to reinforce development poles in both northern and southern Chile, supporting local economies and helping to break with a historic geographic concentration.

Mining, without a doubt, remains the sector that receives the most foreign investment, thanks to Chile’s position as a global leader in the production of copper and other critical minerals. Energy, meanwhile, has emerged as the most dynamic sector in terms of FDI in Chile over the last few years, driven by initiatives such as renewable energy projects, green hydrogen developments, and infrastructure aligned with the country’s energy transition.

Minister García highlighted the successful implementation of InvestChile’s Regional Strategy. This strategy, as described by the Ministry of Economy, has already enabled the signing of 10 regional agreements, along with other advances in the development of regional value propositions, investment opportunities, and regional coordination tables. All these actions, in the eyes of the authorities, help to strengthen FDI in Chile as a strategic component of growth, regional development, and long-term competitiveness.

In remarks at the time of the signing, President Noboa himself underscored Ecuador’s desire for international cooperation. “Ecuador is open to investment, growth and international partnerships,” Noboa said. He also characterized the treaty as “the opening of a new market, with new direct investment, more exports and, therefore, the creation of job opportunities” for the Ecuadorian people.

The president also noted that the agreement benefited both Ecuador and the rest of the world. “For the world, it means that Ecuador is a trustworthy country, ready to become a productive engine,” Noboa added on X. This communication, in particular, makes clear the government’s overarching goal of further integrating Ecuador into global value chains and economic networks, as well as reinforcing the country’s brand as a destination for foreign investment. In this regard, the investment promotion treaty between the UAE and Ecuador is expected to be a major foundation of Ecuador’s new strategy for making itself more visible in the international arena.

A New Agreement on Integrity and Anti-Corruption

On another note, the two countries also signed a Memorandum of Understanding (MOU) on integrity and the prevention of corruption. This MOU illustrates how both parties are of the opinion that transparency and accountability are the basis for any kind of sustainable economic development. The agreement will allow both parties to develop their respective strategies, methods, and tools to avoid and fight corruption.

Additionally, the MOU foresees cooperation in terms of capacity-building, professional training, and exchange of experiences, initiatives, and good practices in the areas of integrity, transparency, and institutional accountability and public ethics. In a context in which investors are more demanding of the countries where they invest and push for high standards of governance, this MOU also contributes to the credibility of future investments between the United Arab Emirates and Ecuador.

Advancing Technology, Innovation, and AI Cooperation

Secondly, both countries also signed an MOU in support of an international Technological Innovation Corridor. This MOU is designed to enhance bilateral cooperation in areas such as artificial intelligence (AI), digital transformation, advanced research and development, and frontier technologies. By teaming up with a country that is a regional leader in smart governance initiatives and technological innovation, Ecuador looks forward to accelerating its own process of digital development, including the consolidation of its startup ecosystem.

With this new alliance, Ecuador aims to attract cutting-edge technologies to the country and boost entrepreneurship in areas like fintech, software, digital logistics, biotechnology, clean technologies, and artificial intelligence. In this context, the MOU also includes measures to encourage academic and research exchange and the generation of joint ventures between the countries.

In this way, the technology and innovation corridor between the United Arab Emirates and Ecuador provides a template for how the investments between the two can be channelled to encompass knowledge-based industries, innovation clusters, and the digital economy. These areas, in particular, are essential for countries looking to carve out a competitive advantage in an increasingly globalized and fast-changing world economy, as well as diversify their productive structure.

A Wider Effort to Expand Internationally

Daniel Noboa’s visit to the UAE and the agreements that he was able to close with the Emirati government form part of Ecuador’s larger foreign policy and diplomatic strategy. By diversifying its portfolio of economic partnerships and expanding abroad, Ecuador is seeking to insulate itself from external risks and create new channels for trade, investment, and technological exchange.

Countries like the UAE, which have deep pools of sovereign wealth, a global logistics footprint and world-class infrastructure are natural partners for countries seeking to supercharge development with foreign investment. Ecuador’s decision to deepen investments between the United Arab Emirates and Ecuador should therefore be viewed in the context of this broader desire to create confidence and strategic ties that support innovation, economic modernization, job creation, and more sustainable growth.

Taken together, the investment protection treaty, anti-corruption MOU, and technological innovation partnership are all significant steps toward a new phase in Ecuador-UAE collaboration that is based on transparency, innovation, and long-term development. The investment promotion treaty between the UAE and Ecuador, and the coming into force of the necessary implementing regulations, will be central to this process going forward.

Coordinator of a Network of 15 Research Institutes Dedicated to Developing a National Rare Earths Supply Chain Outlines the Path to Unlock the Country’s Potential

Brazil holds the world’s second-largest rare earth reserves—a group of 17 elements essential for the energy transition and high-tech industries. Yet transforming this geological advantage into economic development and technological sovereignty requires overcoming challenges such as the lack of a dedicated public policy, insufficient investment, and limited mechanisms to guarantee national research institutions’ access to mineral samples. This assessment comes from Professor Sérgio Michielon, coordinator of the newly created INCT Material (Advanced Materials Based on Rare Earths: Innovations and Applications). As debates advance around Brazil’s rare earth production, experts increasingly emphasize the need for strategic action.

“Rare earth materials represent only 1% of the total value of a cell phone. It may seem small, but without that 1%, the device wouldn’t exist. That means rare earths are not at the center of debate for their financial potential, but for their strategic value,” he explains.

A professor at the Federal University of Amazonas (UFAM), Michielon oversees INCT material, a network that brings together researchers from 15 national institutions working to drive the development of rare-earth-based materials. The initiative covers the entire production chain—from extraction and processing to high-impact applications and recycling.

Challenges and Opportunities

According to the specialist, Brazil possesses the main requirements to become a global leader in the rare earth market. In addition to hosting the world’s second-largest reserves—behind only China—the country has research institutions and highly regarded experts in the field. “Brazil has the raw material and the knowledge, but it still lacks investment and the creation of a specific public policy. We need to build an ecosystem capable of turning our potential into wealth and innovation,” he says. Strengthening Brazil rare earth production would position the country more competitively in the global technology landscape.

One of the barriers he highlights is the difficulty universities and national research centers face in accessing these minerals. He notes that many mining companies produce waste rich in rare earths, yet when Brazilian researchers request samples, they are often denied. “This is something that needs to be addressed within the legislative framework,” he explains.

Training and Retaining Talent

Another challenge concerns the training of specialized labor. In this regard, INCT Material includes the participation of two technical education institutions. “This is important because it helps inspire new generations to take an interest in the topic, which is crucial for ensuring sustainability over the decades.”

However, Michielon stresses that simply training new specialists is not enough. There must also be investment in strengthening the industrial supply chain to create jobs capable of retaining this workforce in the country and generating domestic wealth.

“Today, the country invests heavily in training professionals, but they often leave for opportunities abroad because they cannot find a market in Brazil. In other words, foreign companies receive highly qualified professionals essentially for free—professionals we finance. We need to create conditions that allow these people to build their careers here,” he argues.

One initiative aiming to change this trajectory is the creation of the Innovation and Technology Center for Rare Earth Magnets (CIT Senai ITR) in Lagoa Santa, Minas Gerais—a lab-factory focused on producing high-performance magnets. This effort reinforces the broader vision of advancing Brazil rare earth production through integrated industry-academia partnerships.

The project is the result of a partnership between Senai, Fiemg (the Federation of Industries of the State of Minas Gerais), and MagBras, a consortium of 28 companies, seven research institutes, and three foundations. “The initiative shows the synergy required between academia and industry to foster the development of a national supply chain for rare earth permanent magnets,” he summarizes.

 Three Strategic Pillars

INCT Material aims to coordinate efforts to train people, attract funding, and support research in the field of rare earths. With an expected duration of five years, the project is structured around three main pillars.

The first focuses on the national production of neodymium-iron-boron magnets, the most advanced on the market. These magnets are essential for device miniaturization and are found in electric vehicles, wind turbines, and computer hard drives.

The second front explores new properties and applications for different rare earth elements, while the third is dedicated to developing metallurgical routes for mineral processing and substance concentration, with a strong emphasis on sustainability.

“One of our priorities is what we call urban mining. Instead of searching for natural deposits, we will focus on recycling end-of-life magnets. The goal is to ensure that the mineral resources found in products like electric vehicles are not wasted in the future,” Michielon reveals. Such innovations will play a critical role in improving Brazil rare earth production through circular and sustainable practices.

Institutions Participating in INCT Material

Federal University of Amazonas – UFAM (AM)

Institute for Technological Research of the State of São Paulo – IPT (SP)

Mineral Technology Center – CETEM (RJ)

Federal University of ABC – UFABC (SP)

University of São Paulo – USP (SP)

Federal University of Santa Catarina – UFSC (SC)

Federal University of Catalão – UFCAT (GO)

Nuclear Technology Development Center – CDTN/CNEN (MG)

Federal University of Espírito Santo – UFES (ES)

Federal Institute of Education, Science and Technology of Amazonas – IFAM (AM)

SENAI School of São Paulo – SENAI (SP)

Federal University of Western Pará – UFOPA (PA)

Federal University of Minas Gerais – UFMG (MG)

Geological Survey of Brazil – CPRM/DF (DF)

Nuclear and Energy Research Institute – IPEN/CNEN (SP)

Conclusion

Brazil stands at a decisive crossroads. With abundant reserves, strong scientific talent, and emerging partnerships that bridge academia and industry, the country has the foundations needed to become a global rare earth powerhouse. Yet the transition from potential to leadership will depend on coherent public policies, regulatory reform, industrial investment, and a long-term vision that recognizes rare earths not only as a commodity, but as a strategic asset for the nation’s technological future. By advancing these priorities, Brazil can secure a central role in the global clean-energy supply chain and ensure that the benefits—economic, scientific, and geopolitical—are realized at home.

A Landmark Investment in Mexico’s Southeastern Region

Heineken announced a historic $2.75 billion investment in Mexico to support its dedication to one of the most dynamic beer markets in the world. The investment includes the construction of a new brewery located in the Kanasín municipality within Yucatán. CEO of Heineken Mexico, Oriol Bonaclocha, announced the strategic importance of southeastern Mexico for sustainable industrial growth.

The eighth Heineken brewery in Mexico will launch with an anticipated creation of over 3,000 new direct and indirect positions. The decision matches Heineken’s enduring strategic focus, which includes innovation alongside efficiency and sustainability.

Why Yucatán? Strategic Location and Resources

Heineken’s decision to construct a new brewery in Yucatán demonstrates its belief in the region’s resources and logistical capabilities. Secretary of Economy Marcelo Ebrard stated that the Yucatán Peninsula plays an essential role in Mexico’s national development strategy. The region possesses plentiful water essential for beverage production, while transportation and logistics capabilities continue to advance rapidly.

According to Ebrard, Mexico’s southeast region has the potential to develop into a sustainable industrial center. The Tren Maya project, alongside port improvements in Progreso and road network enhancements, helps drive regional transformation and attract both international and local investment to the area.

Sustainability at the Core of Heineken’s Strategy

Bonaclocha emphasized that sustainability principles would guide the construction of the new Kanasín brewery. Heineken’s global strategy for its new brewery in Yucatán centers on three core pillars: protecting the environment, while fulfilling social responsibilities, and supporting responsible consumption habits. The company will apply these principles throughout both construction and operational phases when establishing its new brewery in Yucatán, with top green manufacturing standards.

Heineken Mexico demonstrates consistent implementation of environmentally friendly practices in its operations. The Meoqui brewery, located in Chihuahua, stands as one of the world’s leading sustainable breweries because it produces no waste while heavily relying on solar energy. The Kanasín facility is anticipated to implement similar sustainable innovations, which will set it as a standard for brewing sustainability across Latin America.

Economic Impact and Social Benefits

Heineken’s new plant signifies both corporate expansion and an important milestone for local economic development. Yucatán Governor Joaquín Jesús Díaz Mena declared that this project will inject over $500 million in investments into the state’s economy while establishing more than 300 direct jobs and 2,000 indirect job positions.

Governor Joaquín Jesús Díaz Mena expressed his support for the project’s ability to bring significant change to Kanasín along with its neighboring areas. The initiative creates a stronger industrial foundation and develops more job openings, which leads to decreased social inequality in the region. He emphasized that this investment will bring transformative change to local communities while Yucatán develops into a primary industrial route in southeastern Mexico.

National Program for Industrial Development

The Yucatán brewery project by Heineken corresponds with Mexico’s national drive to develop its industrial sector. CEO of Fibra Prologis and AMPIP board member, Héctor Ibarzábal, stated that the establishment of the Kanasín brewery is part of a national strategy to build 116 new industrial parks.

AMPIP represents 95% of Mexico’s industrial activity through its 477 parks in 28 states and serves as a key driver of foreign direct investment. Ibarzábal stressed that continuous cooperation with the federal government remains essential since working groups have been formed to address electricity, water, security, and transportation needs, which are vital for industrial success.

The public-private partnership enhances Mexico’s status as an attractive production and distribution center for organizations looking to broaden their supply chains because of worldwide trade changes. Major multinationals have chosen to build a new brewery in Yucatán as a strategic move to take advantage of favorable conditions.

North American Supply Chain Optimization

Heineken will be able to serve the Yucatán Peninsula and adjacent markets more effectively with their new plant in Kanasín. The company achieves lower transportation expenses and decreased carbon emissions while accelerating market responsiveness by manufacturing products closer to demand centers.

The Yucatán brewery helps meet regional supply needs because the United States represents a major portion of industrial tenant demand in Mexico, while positioning Heineken as a supply chain resilience leader. The plant’s strategic importance will increase due to its proximity to major ports and transport routes.

The rise of nearshoring in Mexico has become more prominent as businesses assess their global supply chains because of current geopolitical challenges. With its new brewery project in Yucatán, Heineken stands to take advantage of shifting market dynamics and strengthen its position as a leading beverage company in North America.

Workforce Development and Innovation

Heineken plans to invest in workforce training and develop local talent to ensure successful operations at the new brewery. The company plans to establish top-tier employment positions which include extensive professional development programs specially targeting technical and engineering disciplines.

The Yucatán project will feature innovation as a fundamental element, according to Bonaclocha. The plant will showcase Heineken Mexico’s production advancements by integrating automation and AI-enhanced brewing techniques with digital quality control systems. The brewery will function as a benchmark for contemporary manufacturing methods within the food and beverage sector.

The region stands poised to attract future investment opportunities

The construction of Heineken’s new Yucatán brewery extends beyond economic benefits and industrial growth to signal to multinational investors about opportunities in the region. This project shows that southeastern Mexico provides businesses with necessary infrastructure and workforce support, as well as institutional backing to sustain key industrial activities.

The joint investment promotion work of Yucatán and the federal government shows successful results. Project initiatives that merge local economic growth targets with corporate sustainable practices and innovative strategies drive progress toward a more inclusive and future-ready economy.

Conclusion: A Strategic, Sustainable, and Socially Conscious Expansion

The $2.75 billion investment by Heineken to construct a new brewery in Yucatán demonstrates Mexico’s economic potential, especially in southeastern regions where new industrial activity is emerging.

The Kanasín project demonstrates how sustained planning and partnership between public and private sectors can achieve sustainable development success. The brewery’s construction and operational development will establish it as a fundamental part of Heineken’s expansion in North America while serving as a transformation agent for the Yucatán region.