Logistics in the Dominican Republic Also Competes in Winning Consumer Satisfaction

by | Oct 25, 2025 | FDI Latin America

A Strategic Position in Global Trade

In logistics—the circulatory system of global commerce—the Dominican Republic occupies a privileged geographic position. More than 17,000 kilometers away from Dominican shores lie those of Singapore. The two countries do not share much in common; rice and beans have little in common with Hainanese chicken rice (prepared with two different broths). Yet both nations share something essential: a strategic location that provides exceptional international logistics connectivity. For Singapore, its proximity to major Asian shipping routes has made it a global maritime powerhouse. For the Dominican Republic, its location in the heart of the Caribbean places it at the intersection of North, South, and Central America, as well as key Atlantic shipping corridors.

This geographic advantage is more than a point of pride; it is the foundation for a national development strategy. As global supply chains become more interconnected and consumer expectations rise, the importance of logistics in the Dominican Republic has grown significantly—not only for international trade partners, but also for an actor that may seem small yet is increasingly influential: the final consumer.

The Consumer at the Center of the Supply Chain

How is it possible to ensure, for example, that during a moment of celebration or achievement, a premium spirit is simply there, available? Behind that simple gesture—grabbing a bottle from a supermarket shelf or receiving it via home delivery- are countless efforts, international collaborations, optimized warehouse planning, transportation networks, inventory forecasting models, and advanced technologies that track and move goods in real time. The final consumer increasingly expects speed, transparency, sustainability, and reliability. Companies know that a single delayed shipment or an unavailable product can affect loyalty and brand credibility.

This consumer-driven perspective reinforces why logistics is no longer simply about moving goods; it is about ensuring experience. The efficiency of logistics in the Dominican Republic will determine whether companies succeed in meeting those expectations with precision and consistency.

Learning from Global Leaders

Singapore has world-class port operations, excellent infrastructure, and a strong banking sector. These and other factors have allowed it to become an exemplary and competitive logistics economy. It ranked first in the World Bank’s 2023 Logistics Performance Index. In that same ranking, the Dominican Republic rose six positions, moving from 85th to 79th. This improvement signals clear steps forward in infrastructure, customs processes, cargo tracking capabilities, regulatory efficiency, and intermodal transportation.

Although the gap between Singapore and the Dominican Republic remains significant, the upward trajectory highlights the country’s growing role in regional trade. The government continues to advance a long-term strategy to become a logistics hub or “logistics nation.” At the recent Third United Nations Ocean Conference in France, President Luis Abinader reaffirmed the country’s commitment:

“We accept the challenge of becoming a regional logistics hub, which represents both an opportunity and a great responsibility.”

Innovation and Technology: The New Frontiers

According to KPMG’s analysis of 2024 supply chain trends, innovation, technology, and the adaptability of transportation systems are crucial to responding to growing sector demands. The use of generative artificial intelligence is becoming increasingly essential to analyze the vast amount of data produced daily in international trade—data related to routes, pricing, warehousing, weather patterns, supplier reliability, and consumer purchasing patterns.

For logistics in the Dominican Republic, digital transformation represents both an opportunity and a challenge. The companies that integrate real-time tracking systems, predictive analytics, and smart inventory tools will gain a competitive advantage in customer satisfaction and cost efficiency.

A Perspective from the Industry: Pernod Ricard

Deybi de León, a distribution and logistics specialist at Pernod Ricard in the Dominican Republic, has a comprehensive view of the sector. The company operates more than 100 production sites worldwide—40% distilleries and 60% bottling and distribution centers.

“The sector has become highly complex and competitive, in part because we must ensure that each product reaches the right consumer, at the right moment, sustainably and efficiently,” he explains. “At Pernod Ricard, we take great pride in our brands and collaborate constantly with suppliers and farmers to serve customers and consumers worldwide. We dedicate time and resources to research and development. The greatest challenge is continuing to grow as a business while maintaining our commitment to our people and our natural environment.”

This reinforces an essential idea: logistics in the Dominican Republic must evolve not only to meet commercial objectives but also to align with global sustainability commitments.

Sustainability and Responsibility as Core Values

De León emphasizes that the obligation is twofold: achieving operational efficiency while minimizing environmental impact. Companies operating in the country are taking this challenge seriously. Pernod Ricard, for example, works under four pillars of Sustainability & Responsibility: nurturing the land, empowering people, promoting a circular economy, and encouraging responsible hosting. Each pillar includes ambitious goals that push the company to innovate and raise standards both internally and among partners. The goal is clear: ensure “Good times from a Good Place.”

A Legal Framework to Boost Growth

With the recent enactment of Law 30-24 in the logistics sector, the country not only improves regulatory clarity and introduces tax incentives, but also opens the door to activities that will energize the industry. Logistics centers can now perform consolidation, deconsolidation, storage, packing, repacking, labeling, assembly, and lot formation, among other value-added services. This creates greater product availability, more competitive pricing, and improved service levels for consumers.

“The final buyer has become more demanding, and only products backed by a well-oiled logistics system will always be available at the right time and place. Those products will win the consumer’s heart,” De León emphasizes.

Toward a More Competitive and Connected Future

The value-added focus now being encouraged in the country is essential for positioning logistics in the Dominican Republic as a driver of national progress. If executed carefully, the Dominican Republic can become not only a regional logistics hub with international reach but also a model of how logistics can contribute to sustainable economic development while improving consumers’ everyday lives.