The Salvadoran Textile and Fashion Sector Strengthens Alliances to Drive Innovation
Officials from El Salvador’s textile industry and representatives from the fashion sector convened in San Salvador recently to agree upon spaces for collaboration, spotlight national talent, and increase the presence of Salvadoran design in international markets with the goal of elevating both sectors’ economic contribution and long-term competitiveness. The meeting marks a convergence of interests between traditionally disconnected segments of the apparel value chain, highlighting the importance of tighter linkages between industry and creativity in driving innovation and reinforcing El Salvador’s competitive advantages as a source of apparel production within the Salvadoran textile and fashion sector.
CAMTEX – the Salvadoran Chamber of the Textile, Apparel, and Free Trade Zone Industry and the Haute Couture Institute hosted delegates from both industries for an event focused on aligning goals, promoting dialogue, and fostering concrete opportunities for creative-industrial alliances. By signaling greater interest in integration between these two poles of apparel production, designers will have the opportunity to work more closely with industry, while brands are encouraged to diversify production beyond maquila and into more complex, higher-value garments that strengthen the Salvadoran textile and fashion sector.
The dialogue “Connecting Industries: Salvadoran Innovation and Creativity” was held on January 29 at Haute Couture headquarters, gathering leaders from the textile sector, educators, fashion designers, entrepreneurs, and more to celebrate shared interests. The initiative stems from months of conversations led by El Salvador’s ambassador to Washington, Milena Mayorga, about projecting Salvadoran talent abroad as part of the country’s diplomatic strategy.
“The aim of this activity was to position national fashion as creative and innovative, generating spaces for contact between industry and designers to open concrete spaces for alliance,” organizers wrote in a statement. “We hope to increase opportunities for creators to position themselves in the local and international markets, retain talent, and generate production networks that respond to export demand while increasing the value of our products.”
Guests toured Haute Couture’s facilities and classrooms during the event, previewing a collection designed by students and learning about educational programs that currently run at the institute. With garments that played with textures, volume, and fabrics, students emphasized their creativity and willingness to experiment as representatives from industry arrived to tour the school and learn about designers on the ground. Instruction also focuses on detail, craftsmanship, and sustainable production methods – key elements sought by international buyers.
Dialogue was also prompted between creative sector representatives and industry officials in a facilitated networking session. During this time, guests discussed ways of coordinating creative processes with industry capacities, from access to inputs for production to capabilities for small orders, product quality, timeframes and challenges associated with scaling the production of designed items for export.
CAMTEX Executive Director Patricia Figueroa emphasized the importance of working together to enhance the Salvadoran fashion industry. According to the press release, CAMTEX strives to create “a strong national fashion industry that innovates and makes us known worldwide, built from our own talent.”
Likewise, Haute Couture’s mission was on display at the event, with representatives describing their institute as “a platform for learning and launching our national talent. We are constantly looking for ways to promote our talent and provide opportunities for our young graduates to enter the world of design, bringing Salvadoran creativity to the international scene.”
Mayorga has previously led similar efforts this year to convene representatives from CAMTEX, fashion brands, and other apparel-industry stakeholders to discuss coordinating efforts and driving exports of Salvadoran-made fashion abroad. The organizations noted their commitment to continue promoting events that convene both sectors while also exploring opportunities to mentor up-and-coming talent, creatives pursuing collaboration opportunities, and showcasing joint collections at international trade shows—initiatives expected to further consolidate the Salvadoran textile and fashion sector.
Textile Industry in El Salvador
Textiles and apparel represent some of El Salvador’s most important export products. The sector represents close to 35% of the country’s total exports by value while supporting approximately 73,603 direct jobs and another 200,000 indirect jobs. Representing around 43% of all employment in industry, textile production and assembly also continues to hold social relevance for the country.
The sector was historically based in assembly-style production for export, focused mainly on apparel manufacturing for international brands. Over time, these industries have added spinning, knitting, dyeing, and finishing capacities, along with logistics operations. Shorter lead times, full traceability of production, and compliance with internationally recognized labor and environmental standards allow El Salvador to differentiate itself from other regional and Asian suppliers.
Between 2015 and 2024, however, the sector experienced a contraction of 34% in export value. The factors affecting this decline were attributed to uncertainty in the international economy, inflation, and low purchasing power, impacting demand primarily in the United States, which receives around 80% of total Salvadoran production. Lower inventory levels and reduced consumer ordering abroad also affected exports.
Textile Industry in El Salvador
Analysts forecast an upturn for El Salvador’s textile industry starting in 2026. This recovery is expected to be supported by recent investments into the sector, reactivation of orders from abroad, and the potential elimination of tariffs on Salvadoran-made goods by way of an agreement with the United States. By leveling the trade playing field, El Salvador would further benefit from its proximity to the United States compared to other Latin American countries or Asia.
Last year, El Salvador ranked as the United States’ 18th-largest textile supplier by value. Total sales reached USD 2.09 billion in 2024, accounting for 32.4% of all exported textile and apparel products. Officials have stressed the need to diversify markets and expand the variety of goods sold abroad in order to insulate the sector from downturns in demand from a single buyer.
Salvadoran designers have also found ways to shine on the world stage. Designers were featured as part of New York City’s Latin Fashion Week earlier this year, promoting the use of natural fibers and native dyes such as indigo while celebrating Salvadoran artisan traditions and a commitment to sustainable production methods.
Textile Industry in El Salvador
Closer to home, local designers have found ways to showcase their talent while giving back to the community. In a rally aptly named Fashion for a Cause, the streets of San Salvador’s Historic District became a runway that connected designers from across the country – and globe – while also collecting donations for a local cause.
The importance of sustainable practices is driving change throughout the textile industry, from reduced water consumption and renewable energy usage to circular manufacturing models at industrial facilities. Designers, for their part, are exploring alternative materials by way of upcycling and responsible input selection. The alignment of industry and design will continue to satisfy demands from buyers abroad while allowing El Salvador to better position itself in high-value markets.