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The Maquiladora Industry on the Northern Border of Mexico: An Economic Powerhouse

The Maquiladora Industry on the Northern Border of Mexico: An Economic Powerhouse

The maquiladora industry on the northern border of Mexico has long been a cornerstone of the country’s economy. These manufacturing plants, known as maquiladoras, play a vital role in the global supply chain, particularly in sectors such as automotive, electronics, aerospace, and medical devices. In this comprehensive exploration, we’ll delve into the industrial mix, workforce, specific industries, and prominent companies within critical cities along the northern border of Mexico: Ciudad Juarez, Chihuahua, Tijuana, Baja California, Reynosa, Tamaulipas, Matamoros, Mexicali, Nuevo Laredo, Piedras Negras, Nogales, Ciudad Acuña, and San Luis Colorado.

Ciudad Juarez, Chihuahua

Ciudad Juarez is a beacon of the maquiladora industry on Mexico’s northern border. Situated across from El Paso, Texas, this city has a diverse industrial mix, ranging from electronics and automotive to textiles and aerospace. Notable companies like Foxconn, Bosch, and Lear Corporation have established a significant presence here. The workforce in Ciudad Juarez is highly skilled, with a strong emphasis on engineering and technical expertise. The city’s strategic location and robust infrastructure make it an attractive destination for foreign investment in the maquiladora sector.

Tijuana, Baja California

Tijuana, located in Baja California, is another hub of the maquiladora industry on Mexico’s northern border. With its proximity to San Diego, California, Tijuana has emerged as an essential manufacturing center for electronics, medical devices, and aerospace components. Companies like Samsung, Sony, and Honeywell operate large-scale production facilities in the region. Tijuana boasts a skilled and diverse workforce, drawing talent from Mexico and the United States. The city’s strategic location, coupled with favorable trade agreements like the US-Mexico-Canada Agreement (USMCA), positions it for continued growth in the maquiladora industry.

Reynosa, Tamaulipas

Reynosa, located in the state of Tamaulipas, is a vital player in the maquiladora industry on the northern border of Mexico. Situated across from McAllen, Texas, Reynosa has a robust industrial base focused on automotive, electronics, and metalworking. Prominent companies such as Delphi Technologies, Panasonic, and LG Electronics have established manufacturing operations in the city. Reynosa benefits from a skilled and cost-effective workforce, making it an attractive destination for foreign investors seeking to leverage Mexico’s manufacturing capabilities.

Matamoros, Tamaulipas

Matamoros, also located in Tamaulipas, is another key contributor to the maquiladora industry on the northern border of Mexico. With its proximity to Brownsville, Texas, Matamoros specializes in automotive manufacturing, with significant players like Aptiv, Lear Corporation, and Continental Automotive Systems operating in the region. The city’s skilled workforce and supportive government policies and infrastructure have fostered a conducive environment for manufacturing growth. Matamoros continues to attract foreign investment, driving economic development and job creation in the area.

Mexicali, Baja California

Mexicali, situated in Baja California, is renowned for its thriving maquiladora industry on the northern border of Mexico. With a focus on aerospace, electronics, and medical devices, Mexicali hosts major corporations such as UTC Aerospace Systems, Gulfstream Aerospace, and Rockwell Collins. The city’s skilled workforce and strategic location near the California market make it an ideal destination for companies seeking to establish manufacturing operations in Mexico. Mexicali’s robust infrastructure and supportive business environment further enhance its attractiveness to investors in the maquiladora sector.

Nuevo Laredo, Tamaulipas

Nuevo Laredo, located in Tamaulipas, is a significant player in the maquiladora industry on the northern border of Mexico. Positioned across from Laredo, Texas, Nuevo Laredo specializes in automotive, electronics, and consumer goods manufacturing. Notable companies like Panasonic, Electrolux, and Continental Automotive Systems have production facilities in the city. Nuevo Laredo benefits from a skilled and cost-competitive workforce and an efficient logistics infrastructure for cross-border trade. The city’s strategic location along major transportation corridors makes it attractive for companies looking to optimize their supply chains.

Piedras Negras, Coahuila

Piedras Negras, situated in Coahuila, is a burgeoning hub of the maquiladora industry on the northern border of Mexico. Adjacent to Eagle Pass, Texas, Piedras Negras specializes in automotive, electronics, and aerospace manufacturing. Companies like Aptiv, Electrolux, and GE Aviation have established regional operations. Piedras Negras boasts a skilled and productive workforce supported by training programs and educational institutions catering to the manufacturing sector’s needs. The city’s strategic location and favorable business climate make it an attractive destination for foreign investment in the maquiladora industry.

Nogales, Sonora

Nogales, located in Sonora, plays a significant role in the maquiladora industry on the northern border of Mexico. The city specializes in electronics, medical devices, and consumer goods manufacturing across from Nogales, Arizona. Jabil, Kimberly-Clark, and Flextronics have manufacturing facilities in the region. Nogales benefits from a skilled and bilingual workforce and efficient transportation infrastructure for cross-border trade. The city’s proximity to key markets in the United States and its competitive operating costs make it an attractive location for companies seeking to expand their manufacturing footprint in Mexico.

Ciudad Acuña, Coahuila

Ciudad Acuña, situated in Coahuila, is a rising star in the maquiladora industry on the northern border of Mexico. Across from Del Rio, Texas, Ciudad Acuña specializes in automotive, electronics, and aerospace manufacturing. Major companies like Bendix,  Cessna, Bosch, and LG Electronics have established manufacturing operations in the city. Ciudad Acuña benefits from a skilled and motivated workforce and supportive government policies that promote investment and economic development. The city’s strategic location and access to transportation networks position it for continued growth in the maquiladora sector.

San Luis Colorado, Sonora

San Luis Colorado, located in Sonora, is an emerging player in the maquiladora industry on the northern border of Mexico. Adjacent to San Luis, Arizona, the city focuses on manufacturing automotive, electronics, and consumer goods. Companies like Delphi Technologies, Honeywell, and Flextronics have regional production facilities. San Luis, Colorado, boasts a skilled and dedicated workforce supported by vocational training programs and educational institutions. The city’s strategic location and proximity to major markets make it an attractive destination for foreign investment in the maquiladora industry.

The maquiladora industry on the northern border of Mexico continues to thrive, driven by a diverse industrial mix, skilled workforce, and strategic location. Cities like Ciudad Juarez, Tijuana, Reynosa, Matamoros, Mexicali, Nuevo Laredo, Piedras Negras, Nogales, Ciudad Acuña, and San Luis Colorado serve as vital hubs for Mexican manufacturing activities, attracting investment from leading companies across various sectors.

The principal economic activities of Bolivia

The principal economic activities of Bolivia

This article summarizes, with examples, Bolivia’s main economic activities. Primary, secondary, and tertiary activities, as well as Bolivian exports and imports, are examined.

According to estimates by the International Monetary Fund for 2022, Bolivia’s economy is the ninety-sixth (96th) largest in the world with a nominal GDP of US$43.4 billion, behind other Latin American economies such as Ecuador 59th (US$107.6 billion) and Panama 70th (US$ 68.5 million).

Bolivia’s economy is dependent on natural resources like oil and gas. These have driven the country’s recent growth, although institutional deficiencies limit its development.

Composition of economic activities in Bolivia

A diverse mix of primary, secondary, and tertiary activities characterizes the economic activities of Bolivia. Primary activities, including agriculture, forestry, and mining, contribute 13% of the nation’s Gross Domestic Product (GDP). The secondary sector, encompassing manufacturing and industry, plays a more significant role, constituting 37% of Bolivia’s GDP. However, the backbone of Bolivia’s economy lies in tertiary activities, such as services and tourism, which account for a substantial 50% of the country’s economic output. This balance between the three sectors underscores Bolivia’s economic resilience and adaptability.

Primary economic activities of Bolivia

The country has one of the largest natural gas reserves in Latin America. It is currently Latin America’s fourth-largest natural gas producer after Mexico, Argentina, and Venezuela. It also stands out in producing other mining-oil goods such as tin (the fourth largest producer in the world), antimony, lead, silver, zinc, and gold.

In primary activities, Bolivia has a significant agribusiness participation with several sectors of great importance for the Bolivian economy. Agribusiness employs around 5% of the country’s workforce. Livestock farming and the production of soy, sugar, rice, chestnuts, cotton, sesame, wheat, coca leaf, banana, cassava, and quinoa stand out. It is currently the second largest producer of quinoa worldwide, after Peru.

Bolivia has technical agriculture developed by medium and large businesses. However, traditional agriculture is also common, with little technology and low yields. It is common for the land to be tilled with animals, natural fertilizers, and basic tools such as hoes and sickles.

Secondary economic activities of Bolivia

Bolivia is a non-industrialized country, and its production is primarily artisanal. It is characterized by low productivity and informality. Even so, it is very important due to its participation in the country’s GDP. With time, however, it has lost economic ground to the tertiary or services sector.

In Bolivia’s secondary sector, small and medium-sized light industries stand out. The most developed industries in Bolivia are manufacturing, sugar refining, leather goods, tobacco, cement, beer, dairy, textiles, chemicals, glass, jewelry, explosives, and paper.

Bolivia’s secondary economic activities are located mainly in La Paz, El Alto, Cochabamba, and Santa Cruz de la Sierra.

The largest company in Bolivia is the Cervecería Boliviana Nacional brewing company. It has eight plants in the country and has more than 1,700 direct and 6,200 indirect workers. This company controls almost the entire Bolivian beer market and has 11 registered beer brands.

Tertiary economic activities of Bolivia

Bolivia’s tertiary sector includes tourism, finance, health, education, commerce, restaurants, shopping centers, transportation, telecommunications, and entertainment. This sector employs 67% of the country’s workforce.

In Bolivia, tourism continues to grow, reaching more than 1.7 million travelers per year who visit to marvel at the peaks of the Andes and the rainforests in the Amazon. The most visited cities are Santa Cruz, La Paz, and Cochabamba.

Another important sector of these activities is telecommunications. Bolivia has 850 thousand landline telephone lines and 7 million mobile telephone subscribers. It also has 4.1 million Internet users.

Bolivian international trade

Bolivia’s main trading partners are Brazil, Chile, the United States, China, Argentina, Colombia and Peru.

Bolivia’s main exports

Bolivia mainly exports raw materials such as oil, zinc, gold, lead, and silver. It also exports soy flour, oil, coconuts, walnuts, and bananas.

The main destinations for Bolivia’s exports are Brazil (27%), Argentina (16%), the United States (12%), Colombia (5.5%) and China (5.1%).

Main imports of Bolivia

Bolivia mainly imports value-added goods such as automobiles, machinery, telephones, pesticides, computers, gasoline, rubber wheels, and automobile parts.

The main origins of Bolivia’s imports are China (17%), Brazil (16%), Chile (11%), the United States (10%), and Argentina (7.2%).

Bolivia’s economy is ranked 96th globally, with a nominal GDP of US$43.4 billion. Economic activities in Bolivia rely heavily on natural resources, particularly oil and gas, but face challenges due to institutional deficiencies. The nation’s economic activities are diverse, with primary, secondary, and tertiary sectors contributing 13%, 37%, and 50% to the GDP, respectively. Bolivia is a major producer of natural gas and mining-oil goods, and modern and traditional practices mark its agriculture sector. Despite being a non-industrialized country, small-scale industries thrive, particularly manufacturing and brewing. The tertiary sector, employing 67% of the workforce, encompasses tourism, telecommunications, and finance. Bolivia’s international trade, with key partners like Brazil and the United States, revolves around exporting raw materials and importing value-added goods.

Lithium in Argentina: How much production and exports increased in 2023, and what are the prospects for 2024?

Lithium in Argentina: How much production and exports increased in 2023, and what are the prospects for 2024?

Lithium production in Argentina broke another export record, and the prospects are encouraging. This is due to the expansion of capacity and the expectation of a recovery in carbonate prices.

The year 2023 would have ended with an export record for lithium in Argentina. The mineral is vital for the manufacture of batteries used in electric vehicles. Based on official data for the first ten months of the year, which showed external sales of lithium of USD 682 million in that period, a study by the Rosario Stock Exchange (BCR) projected that 2023 would close with external sales of almost USD 900 million. This represents a growth of 27% compared to the 2022 figures.

From January to October, the report states, “more than 28,000 tons of lithium carbonate were shipped as of October of 2023, a product that represents more than 80% of exports of lithium in Argentina,” The development of lithium production in Argentina has been exponential, as the country exported USD 28 million at the beginning of the century and only in 2016 did it surpass the USD 100 million barrier. In turn, the jump in export value from 2021 to 2022 was primarily influenced by the recently rising price of lithium.

Lithium production in Argentina will expand in 2024

As for the future, “With significant progress in many projects in 2023, it is expected that 2024 will begin with more production capacity and that lithium extraction in Argentina will continue to expand during the year. Towards the end of 2024, the productive capacity of Argentine lithium is expected to more than quadruple compared to the levels seen at the beginning of 2023,” the Rosario report projected.

The BCR also warned that the recent imposition of export duties for mining would impact the development of gold, silver, copper, and lithium projects in Argentina. As is observed in agribusiness, the imposition of this type of tax on productive activities affects development and production, slowing it down in many cases, the authors wrote.

The collapse of the price of lithium

On the other hand, it is worth highlighting the sharp drop that the price of a ton of lithium carbonate suffered in the last year: after bordering on USD 80,000 per ton at the end of 2022, in the spot markets, it was trading at the end of 2023 below 15,000 dollars, although it is more difficult to estimate the impact of this reduction on the value of exports, which in most cases is tied to contractual supply volumes and prices with buyers.

“The recent price declines are partly explained by the liquidation of stocks of battery cells, which has temporarily reduced the demand for lithium for their production,” explained the BCR.

According to the study, once the liquidation of stocks is over, the price outlook would become bullish again due to the cut in global supply. “China’s economic dynamics will be another key issue in the global lithium and battery markets. Any potential slowdown in the world’s leading battery market could act as a bearish factor for the global prices of lithium products,” says one passage in the report.

Still, global lithium demand is expected to increase 5-fold from 2022 to 2030, according to the IMF.

Projections for lithium production in Argentina are highly encouraging compared to other countries that supply the mineral globally. According to the consulting firm CRU Group, until 2027, lithium production is expected to grow 8% annually in Chile and 16% in Australia, while the average annual increase in Argentina aspires to be 50%.

Elon Musk is interested in lithium in Argentina

President Javier Milei assured that Elon Musk, co-founder and principal shareholder of Tesla, the world’s largest producer of electric vehicles, called him because he is interested in procuring lithium from  Argentina.

In this framework, the governor of Catamarca, Raúl Jalil, one of the three river provinces of Argentina (the others are Salta and Jujuy), considered “it is very good” that Musk wants to make investments, but as long as “the rules of the game of the province and economic and social environmental control standards are followed.”

“In Catamarca, there is a lot of legal security and, together with Salta and Jujuy, it has a significant investment boom not only from foreign capital but also from Argentine capital,” Jalil asserted.

He also pointed out that the three provinces, which formed the so-called “Lithium Mesa,” are working to establish “common rules of the game and regulations” for producing and selling lithium in Argentina.

In conclusion, Argentina’s lithium industry has demonstrated remarkable growth, breaking export records in 2023 and projecting substantial expansion in production capacity for 2024. Despite facing challenges such as the imposition of export duties and a sharp decline in lithium prices, the country remains optimistic about its position in the global market. With a concerted effort among provinces to establish common regulations and environmental standards, Argentina aims to maintain its competitiveness. The interest of industry leaders like Elon Musk further underscores the significance of Argentina’s lithium resources on the global stage. As the demand for lithium continues to surge worldwide, Argentina appears poised to play a pivotal role in meeting this demand and contributing significantly to the growing electric vehicle and battery industries.

The maquiladora industry in Paraguay: An interview with Natalia Cáceres Martínez

The maquiladora industry in Paraguay: An interview with Natalia Cáceres Martínez

Abog. Natalia Cáceres Martínez
Executive Secretary
National Council of Maquiladora Export Industries
Asunción, Paraguay
natalia.caceres@mic.gov.py

 

LATAM FDI: In what year did the maquiladora industry in Paraguay start? What are the conditions that brought about its birth?

Natalia Cáceres Martínez: The maquiladora industry in Paraguay officially began in 1997 with the enactment of Law 1064/97, which establishes how the Maquiladora Export Industry has to function. Compared to regional competitors, Paraguay offered lower wages, which was attractive for companies seeking cost-effective production. Also, Paraguay’s young and growing population presented a readily available labor pool.

LATAM FDI: How many manufacturing companies operate in the maquiladora industry in Paraguay, and what trends have been observed in establishing new companies in recent years?

Natalia Cáceres Martínez: The maquila regime currently has over 270 companies with an approved program. The maquiladora industry in Paraguay has experienced steady growth in recent years, with several new companies establishing operations in the country. The average growth of the maquiladora industry in Paraguay in the last ten years has been around 20%. The industry has also diversified, evolving from producing mostly textile and plastic products to unconventional products such as dog chews and electric bicycles, auto parts, high voltage cables, and intangible services such as call centers and BPO.

The establishment of new companies is due mainly to tax breaks and other incentives contemplated in the current legislation, a key attraction for new investors. Competitive labor costs compared to developed or regional competitors, general political and economic stability, as well as Paraguay’s ́strategic location for those companies that want to export products to countries in the region, especially Brazil, are also aspects that contribute to making the country a good investment choice. On top of everything, the country’s government has firmly supported and promoted the maquiladora industry in Paraguay.

LATAM FDI: What is the current workforce size in Paraguay’s maquiladora sector, and how has it changed over the past decade?

Natalia Cáceres Martínez: The maquiladora industry in Paraguay currently employs more than 25,000 people directly and indirectly around 60,000. The employment growth generated by this industry is linked to the installation of large manufacturers in recent years.

In 2023, employment in the maquiladora industries sector has increased by 6%. Seventy-four percent of the jobs linked to the maquiladora industries are registered in the following categories: auto parts, clothing, intangible services, plastics, and pharmaceutical products.

Forty-five percent of jobs linked to these industries are held by women, making this a highly inclusive regime since it also encourages first employment and family employment.

The maquiladora industry in Paraguay generates formal employment and provides technical skills training to people, allowing professional growth and new job opportunities.

LATAM FDI: What are the primary products manufactured in Paraguay’s maquiladora industry, and have there been any notable shifts or expansions in the range of goods produced?

Natalia Cáceres Martínez: The maquiladora industry in Paraguay produces a wide range of products. Textiles, auto parts, and food are the main ones. There has been notable expansion and diversification in production, with new sectors, such as pharmaceuticals, and a greater variety of products manufactured. Several multinational companies have established maquiladoras to produce electrical components, wire harnesses, and other automotive parts. Since their installation in 2013, they have expanded their operation considerably, employing almost 7,000 people and exporting more than 280 million dollars in 2023.

Products such as jeans, t-shirts, sportswear, and underwear are also being produced in Paraguay within the textile sector, representing 19% of exports under the regime. Some companies manufacture plastic products such as furniture, bottles, packaging materials, toys, and disposable medical supplies. Chemical companies also produce fertilizers, pesticides, and other industrial chemicals. Companies dedicated to producing pet chews have also set up shop in the country.

In recent years, companies have been established to manufacture non-conventional products such as electric bicycles, scales, gelatin, and synthetic fibers to reinforce concrete structures, among others.

LATAM FDI: Regarding major exports from the maquiladora industry in Paraguay, which products contribute significantly to the country’s export economy, and how have export patterns evolved?

Natalia Cáceres Martínez: The main exports of Paraguay’s maquiladoras are textiles, auto parts, food products, plastics, and leather goods. Export patterns have evolved towards greater diversification, increased added value, and exploration of new markets.

The auto parts sector currently represents around 30% of maquiladora exports, becoming a reference sector for the maquila. These companies from Paraguay export automotive and electronic components to Brazil, Argentina, Europe, the United States, and Asia.

The second important sector is textiles and clothing, which represent 19% of maquiladora exports. Paraguay has become an essential supplier of textiles and apparel to countries such as Brazil, Argentina, the United States, and the European Union.

Likewise, the manufacturing of food products has expanded, representing 16% of exports at the end of 2023.

LATAM FDI: What have been the main advantages that the maquiladora industry in Paraguay has introduced?

Among the main benefits that the implementation of this special incentive regime has provided to Paraguay are the following:

  1. Foreign investment for the installation of large industries that have found in Paraguay a place that allows them to shorten their production chains, reduce their costs, and become more competitive in international markets.
  2. The generation of labor, the formalization of employment, and the transfer of technical knowledge.
  3. The diversification of export products, the increase in the productive chain, and the income of net foreign exchange to the country.

LATAM FDI: What are the main attractions for foreign investors? Why choose Paraguay?

Natalia Cáceres Martínez: Without a doubt, Paraguay offers international investors:

  1. The best investment and business climate in the region.
  2. The most competitive tax scheme in the region.
  3. Tax incentives for investment and importing inputs for industrial transformation.
  4. Demographic bonus
  5. Cheapest green energy in the region.
  6. Macroeconomic stability.
  7. Greater ease for opening and closing companies.
  8. Expanded market access with 100% tariff preferences to all MERCOSUR countries, Chile and Bolivia, as well as almost all South American countries. All this and more makes Paraguay one of the most attractive countries in the region for investors.

LATAM FDI: Thank you for answering our questions, and good luck in working to make the maquiladora industry in Paraguay grow and prosper.

Natalia Cáceres Martínez: You’re welcome.  Thank you for the opportunity to address your audience about Paraguay and its maquiladora industry.

 

Foreign Direct Investment in Honduras

Foreign Direct Investment in Honduras

Leonardo Morazán
Foreign Direct Investment Consultant
Tegucigalpa, Honduras

LATAM FDI: Today we have Leonardo Morazán with us. Leonardo is somebody who’s worked several years, quite a few, as a matter of fact, as an investment consultant to both private sector and public sector entities. Most recently, he’s done work to promote foreign direct investment in Honduras with the Consejo Nacional de Inversion and USAID. But I won’t say more. I’ll let you introduce yourself, Leonardo. Thank you for joining me.

Leonardo Morazán: Thank you, Steven. It’s a pleasure to be with you. As you say, for the last 10 years I have been a consultant with different entities promoting foreign direct investment in Honduras and advising companies in which industries to invest. I had previous experience as the CEO of an international Spanish company involved in software development that has a presence in Honduras. We began with the company here in 2014 and worked to make it grow. We had the chance to go public on the stock exchange in Madrid. So, it was a really interesting road to make a business grow and sell it. So that gave me a lot of insight into how Honduras could be a potential ally for investment worldwide, especially in Central America.

LATAM FDI: Well, that’s good that you have both private sector and public sector experience. It’ll help to orient the listeners to our discussion today about foreign investment in Honduras. With that, how would you describe the current investment climate in Honduras, and what factors make it attractive or provide challenges that people have to face?

Leonardo Morazán: Okay. One of the principal attractions of Honduras is its geographical position. We’re the heart of the Americas and have good opportunities in diverse sectors. We are used to working with American companies. There are a lot of nearshoring investments, and we are now open to various sources of investment. The Northern Triangle has been focused on different efforts to develop new economic opportunities and avoid migration. We have many people and a thriving workforce and are interested in attracting more foreign investment. Our national investors are aggressive. We have four or five groups that are expanding in the region. Currently, 90% of the investment comes from Honduran nationals, and only 10% comes from foreign investors. So, there’s an interesting opportunity to develop investments that take innovation, and new technologies to the region and use Honduras as a hub, a logistics hub, to distribute products and services through Latin America.

LATAM FDI: Those are the upsides. What are the challenges that companies face?

Leonardo Morazán: Okay. As in every country, we have a government that has to work on promoting investments. However, in recent history, most of our investments in the country face the challenge of how the laws and the rules of the game change. This happens when we shift politically from one spectrum of policy to another. This creates kind of a struggle. Projects with a return on investment over 10,15 or 20 years must have the same business conditions during the life of the investment. So, stability usually comes from two particular factors, how your market moves is the most important one. Now, we see a lot of movement in textiles and other types of manufacturing because of market shifts and the changes we are having from Asia to closer options near the markets for their products. This is the near-shoring effect. And the other factor is how the country gives stability to investors, to the employees, and the society as a whole.

LATAM FDI: Given what you just said, can you give any recent regulatory or economic developments in Honduras that have impacted the landscape for investors?

Leonardo Morazán: Yes. One of the principal attractions of our country is the free trade zones law. When we have a special regime to import goods, transform, and export them. It used to be a law specifically for exportation. Companies were not allowed to sell their products in the domestic market. It was a really strong motor for development. In the last three or four years before COVID, a regulation allowed those players to sell at least 50% of their production in the country. So that shifted a lot of the opportunities, and the players in the local market got upset because now they had to compete with industries with a lot of experience and technology.  Before this change, even though they were our neighbors, they didn’t have to compete with international investors. As a result, local investors had to seek other markets and try to compete.

LATAM FDI: So, just getting back to one of the things that you just said, people in special economic zones were allowed to sell into the domestic market. I would assume one of the issues that came up was that the people in the special economic zones were probably getting some tax incentives that were not enjoyed by the people who are domestic investors. Would that have been an issue?

Leonardo Morazán: Yes, they already had the tax incentives upon their establishment. So, once you have an open market, you already have most of the return on your investment. So, the prices could be competitive. However, the product has a tax on sales, which created some revenue for the government.

LATAM FDI: What sectors in Honduras are looking up these days? Where’s the activity?

Leonardo Morazán: Mostly, we have a really strong BPO service sector. People in Honduras have a really good English level and speak several languages. Our time zone is also appropriate for call centers and IT development, especially for America. That’s one of the industries where the most demand for workers is. The government finds these enterprises very attractive for the government because they usually create good jobs. And another industry is growing fast as well, manufacturing. Honduras is really powerful on textiles. We’re the number one selling socks, jerseys, and shirts to different markets. Then, the largest part of the country has an agribusiness industry. We are one of the top exporters of coffee. And in that line, most of the agribusiness industry has tried to diversify, and we’re exporting vegetables and fruits worldwide. However, it’s a primary product. I mean things such as bananas and coffee. We have to move forward to sell finished products and more value-added agriculture. That requires investment, knowledge, and access to markets. So, there is one big opportunity for international companies to see Honduras not only as a tropical country with no winter but only a rainy and dry season.

As a result, the agricultural business is really good because companies can produce twice or even three times a year. Additionally, our position is strategic to distribute these products all around the world.

LATAM FDI: How is the government working to promote investments? Are they doing anything actively to try to bring business to the country?

Leonardo Morazán: Yes. Five different institutions have promoted foreign direct investment in Honduras in the last four to five years. Foreign policy, the economic department, and the National Investment Council. It was a dispersed effort. In 2023, a new strategy focused all the investment attraction activities on the same organization. The National Investment Council right now has board members, a steering committee, the economy minister, the president,  and even the environmental head of state. The efforts to attract foreign direct investment in Honduras are more concentrated and focused. The new relationship with China has brought new opportunities to the country, especially from Asian companies, including Korea, Japan, and China. These companies seek to develop investments in the Americas, especially to access Honduras’s free trade agreements with South America, North America, and Europe. From the point of view of what the government is doing, the market, in some instances, is shifting away from Mexico. The government in Mexico has increased the minimum wage by over 20%. So that makes some of the production, both in agriculture and manufacturing, more competitive for those companies that seek to make foreign direct investment in Honduras.

LATAM FDI: Are there any notable success stories or case histories about foreign businesses that have thrived in the Honduran market? What lessons can others learn from their experience?

Leonardo Morazán: This is fresh information. Ten years ago, one company produced wooden car tables, especially for BMW and Mercedes Benz. It was a German company, and that was the only part of the car that we produced. In recent years, many electrical components were built in Honduras for Toyota, Nissan, and several other brands. Now, we even receive some companies interested in building leather seats. Slowly, we are transitioning from textile to automotive manufacturing, at least some of the components. That has become a new pole of development because now you need electrical engineers and electric technicians who are labor resources with many more skills. Luckily the country has a wide offer of higher education and technical education that has allowed companies to grow. One of them was a Canadian company, a really small company. It has grown because of access to adequately skilled labor. They had an interest. Our experience in textile factories gave us the infrastructure and the keys that other industries could use. Additionally, we have a really good port for shipping products in Puerto Cortes.

We have a US Customs office in the port. Companies have free clearance of any products that go to us. So, the US market is close, both in distance and ineffectiveness for exporters. So that was one of the best stories we have. It generated a lot of jobs and put another industry on the map that usually stays in Mexico or maybe in Brazil.

LATAM FDI: If you had to give one piece of advice to a foreign investor regarding what they should most look out for in terms of opportunities and a manner of doing business in Honduras, what would be the advice that you give them?

Leonardo Morazán: I’ll take the idea from agriculture, but it could be applied to most industries in Honduras. The country has all the components to generate innovation and value-added processes. We have a great workforce with several capabilities, both on the management side and in operations. Our people are really good workers. With the correct leadership, especially focusing on social and environmental issues, most companies grow and thrive because the communities are aware that the company not only generates profit but also jobs, economy, and social benefits. Overall, most companies build the roads to their factories and help the communities develop their infrastructure and electrical power. Our country has lots of sunshine. We have a lot of factories with solar panel systems to get not only green energy but also more cost-efficient energy. Honduras’ energy matrix is diversified. It has hydroelectric, wind and solar. As a result, the energy industry has grown a lot in recent years, and there’s a lot more room to grow. Our country is part of the Central American electric network, so we can also export energy to other countries.

All the issues that an energy company usually has are easy to tackle because of the potential that the country has because of its location. In any country, especially small countries, we need a lot of development, and there is a lot of red tape on most of the industries. But we have identified at least four to five profitable sectors. Tourism, manufacturing, agribusiness and energy. Even though there are some obstacles to overcome, companies will discover that the profits are really good. And there’s a lot of chance of growing in Honduras and the region. We have a connection, a customs connection, both with Guatemala and El Salvador. Many companies seeking foreign direct investment in Honduras see Central America as a block. They know all the alliances that can be built regionally and realize that it is a good commerce route to Mexico and North America.

LATAM FDI: As you know, we’ve had a pretty good discussion with an overview of the environment for foreign direct investment in Honduras. I’m sure that some of the listeners who sit through and listen to this conversation will have some questions, and maybe some of them will need someone to help orient them in their activities in Honduras. That being the case, Leonardo, how would people contact you? What we’ll do is, in the transcript section of the podcast page, we’ll put a link to your LinkedIn profile. But are there any other ways that people might get in touch with you?

Leonardo Morazán: I usually use my LinkedIn profile. I like networking and trying to understand the needs and views of the industries because transparency is one of the values that I think helps a lot of businesses. If you work with government entities, They typically highlight the opportunities and the good things. They often avoid discussing the negative, which usually causes problems because those making a foreign direct investment in Honduras want to focus on avoiding and solving problems. My recommendation usually is to work with someone who could have both views from the government and the private sector. You want to talk with the investors that are already here in Honduras and understand what are the benefits they perceive and what are the challenges that they have had. One of my biggest concerns is that there’s not enough information about our country available. Usually, the media and the news are about bad, negative things. If you want to know about minimum wage and the cost of electricity, there’s little information about it. That is where an experienced consultant is valuable.

Usually, you have to contact consultants with market knowledge or companies to get that information. That’s just preliminary information to make an accurate decision based on data. One of my focuses and our team usually focused on getting updated information online, both in English and Spanish, that will trigger questions and investigations about the potential of our country. I’ll be more than pleased to point anyone interested in making a foreign direct investment in Honduras in the right direction.

LATAM FDI: We will ensure that the link to your profile is there, and anybody with further questions on Honduras can seek you out as a source of good information. How would that be?

Leonardo Morazán: That would be great.

LATAM FDI: Well, thanks for joining me today. Have a good rest of the day.