Economic Diversification in Costa Rica Makes the Country Competitive on the Global Stage
Costa Rica went from exporting four main products in the 1980s to 4,300 today.
The transformation of the export structure
Costa Rica has gone from exporting four main products in the 1980s to offering 4,300 products to the world today.
Over the years, Costa Rica has fundamentally transformed its export structure in a remarkably short period of time. From an economy that depended on a small number of agricultural exports, the country today sends more than 4,300 products to 150 different markets. It has an international presence that is growing not only in volume but also in sophistication and diversification.
The evolution in the export basket is notable. From pineapple, bananas, coffee, and root vegetables –whose quality has given the country a place of strong worldwide leadership– to medical devices and knowledge-intensive services such as information and communication technologies, finance, cybersecurity, and other areas of the fourth industrial revolution, the diversity of goods and services reflect how economic diversification in Costa Rica has generated higher productivity, better-paid jobs, and a place for the country as a reliable partner in global value chains.
Transforming a basket of products is one thing, but turning it into a successful, strategic, and sustainable story is another. This achievement is more than a number. It is the product of a historic process of openness, strategic vision, institutional rigor, and a profound productive metamorphosis. Above all, it is the capacity that Costa Rica has had to open new markets, address their needs, and establish trade relationships with the world’s main economic blocs.
The journey and the first steps
For decades, Costa Rica prepared the foundations for this type of modern growth. It built and consolidated a trade-liberalization policy that integrated the country with dynamic economies; strengthened public institutions, investing in human capital and preparing to receive high-quality foreign investment. The country’s social stability, universal education system, and environmental sustainability commitment became attractive magnets for international companies seeking safe and responsible places to make their investments.
Simultaneously, a commercial promotion framework was built that made it possible to understand global trends, identify business opportunities, and support companies in meeting the requirements of increasingly sophisticated markets. The diversification that is celebrated today is the result of coherent decisions, technical work, and constant dialogue with the business sector. This path proves that economic diversification in Costa Rica has not been the product of chance, but a policy-driven process.
The principal actor: The private sector
In this journey, Costa Rica’s private sector has been the leading actor. Thousands of companies, ranging from small agro-industrial businesses to large companies in advanced manufacturing and services, worked to modernize their processes, invest in technology, adapt to new regulations, explore niches in nascent markets, and take risks in markets that seemed geographically distant.
Each certification achieved, productive reconversion made possible, pilot shipment, and operational adjustment helped to build the country’s reputation as a supplier of high-quality, reliable, innovative, and capable of competing in high-value-added segments. The diversification of markets also has a story of entrepreneurial courage: that of businesses that decided to use the tools available to them and transform them into real opportunities for growth.
PROCOMER, in support of business
Accompanying the country’s business community throughout this process has been Costa Rica’s investment and trade promotion agency, PROCOMER. This institution has evolved from being solely an export window to becoming a comprehensive platform for productive development and strategic intelligence.
Tools and information systems have been designed to guide business decisions. Mechanisms to strengthen productive linkages have been put in place. Certification and productive transformation services that open the doors of demanding markets have been created. Strategies have been articulated to understand and respond to global consumer trends, and initiatives have been launched to drive added value. These efforts have been crucial in achieving deeper economic diversification in Costa Rica, especially in segments such as life sciences, agritech, digital services, and advanced manufacturing.
An international network that opens doors
Complementing the tools for generating value, PROCOMER has a solid network of international offices that function as extensions of the agency in more than 40 markets, as well as advisory services for trade facilitation and the efficient administration of the free-trade-zone regime. All of these tools and actions have one clear objective: to facilitate business operations, simplify procedures, and open more markets.
Costa Rica began a process of export diversification nearly 30 years ago. The results are in the data: going from four main exports in the 1980s to having a presence in 4,300 products in the country today. Although the leading trading partner continues to be North America, other regions of the world, such as Europe, Central America, and Asia, have attained an increasingly relevant role.
Beyond exports: the competitiveness platform
Today, Costa Rica not only has a history to celebrate but also a solid platform that enables it to project even more ambitious visions. The country has talent, reputation, strong institutions, and a business sector that has repeatedly demonstrated its capacity to innovate and adapt to new market niches.
Universities and technical institutes continue to make efforts to adapt their training to the areas of greatest demand. In the same way, companies are already beginning to collaborate more in the areas of research, development, and innovation. In this context, PROCOMER is betting on an even more ambitious stage of diversification: the expansion of the organization’s physical presence in priority markets, the consolidation of more sophisticated sector portfolios, the promotion of emerging technologies, and the strengthening of tools and capabilities to compete in complex global value chains.
The next stage: emerging markets and new opportunities
Opportunities and challenges for the future
The challenges ahead require Costa Rica to be prepared to be flexible and agile, and to continue investing in infrastructure, digital connectivity, workforce upskilling, and modernization of the regulatory framework. With the appropriate strategic planning, economic diversification in Costa Rica will be able to continue minimizing its vulnerability to external shocks and promote more inclusive growth throughout the country’s regions.
Sustainability remains one of the guiding principles for Costa Rica, whose long-standing commitment to renewable energy, environmental protection, and climate-resilient production, give the country a unique competitive narrative in international markets where responsible sourcing and ethical production are increasingly valued.
The path continues
Costa Rica’s progress is undeniable, but it does not end here. Costa Rica must continue to design and implement modern policies that strengthen domestic industry, promote foreign direct investment, focus on the development of human resources, and, at the same time, work to improve the country’s overall competitiveness. Only then will the country be able to continue advancing along the path of diversification and prove once again that economic diversification in Costa Rica is not just a strategy but a long-term national commitment.