The latest EY CEO Outlook Pulse survey highlights how global CEOs, particularly those in Mexico, continue to adapt their strategies with a clear focus on creating sustainable value. Remarkably, 100% of Mexican CEOs plan to engage in transactions over the next 12 months, underscoring the country’s strong appeal for those looking to invest in Mexico.
CEOs remain notably optimistic about mergers and acquisitions (M&A) activity despite local and global challenges. This unwavering confidence in Mexico’s market and growth opportunities positions the country as a hotspot for expansion initiatives. For international investors seeking high-growth markets, investing in Mexico is increasingly appealing.
On the global stage, Mexico has become the fourth most attractive country for both foreign direct investment (FDI) and local investment. This solidifies its role as a critical destination for business expansion and reaffirms why many leaders invest in Mexico. The United States, the United Kingdom, and Canada top the list of countries with the highest investment intention, followed by Germany in fifth place.
Mexican CEOs’ confidence is mirrored in their determined focus on innovation and strategic transactions that drive growth. These efforts keep their companies at the forefront of their respective industries. For investors deciding to invest in Mexico, the sectors garnering the most attention include banking, consumer goods, telecommunications, and technology—industries ripe with opportunity and innovation.
Global Trends in CEO Strategies
On a broader scale, the survey reveals that CEOs worldwide are adopting more flexible and proactive approaches to portfolio management. The driving force behind this shift is the urgency to accelerate transformation and maintain a competitive edge. Nearly half (47%) of global CEOs plan to seek strategic alliances with third parties in the coming year, while 44% consider divestitures or public offerings (IPOs). Additionally, 37% of CEOs prioritize M&A activity to secure their positions in key strategic sectors.
Olivier Hache, EY’s Strategy and Transactions Leader for Latin America, emphasized the importance of balance: “Today, more than ever, business leaders must weigh risks and opportunities carefully. In a rapidly evolving environment, success is not just about reacting to change but anticipating the transformations reshaping the business landscape. Agility and adaptability are crucial to maintaining a competitive advantage.” This perspective underscores why it remains essential for organizations to invest in Mexico, leveraging its advantages to stay ahead.
CEOs on the Frontline of Disruption
The survey also underscores that CEOs are increasingly aware of the need to respond proactively to disruptions shaking their industries. Globally, 33% of leaders report being at the forefront of transformation, with strategies designed to adapt swiftly to external changes. In Mexico, this figure reflects a concerted effort by CEOs to rise to the occasion. However, 55% acknowledge that, while they have made progress, there are still areas where improvement is needed. This acknowledgment further reinforces the critical need to invest in Mexico as it builds resilience against market volatility.
The Risk of Falling Behind
However, 15% of CEOs worldwide admit they struggle to keep up with disruptions, posing a significant threat to their companies’ competitiveness. This gap highlights the growing divergence between leaders driving transformation and those facing challenges in keeping pace with market changes. Mexico’s business leaders, by contrast, are increasingly proactive, ensuring the nation remains an ideal destination to invest in Mexico despite global uncertainties.
Technology and Innovation: Priorities for Business Agendas
Among the disruptive factors dominating CEO agendas, new technologies and innovation take center stage. Some 38% of leaders identify these areas as critical for developing new business models and gaining a competitive edge. Other essential factors include evolving consumer needs (36%), shifts in the global economic and geopolitical landscape (35%), and pressures on supply chains (33%).
These priorities represent unique opportunities for businesses planning to invest in Mexico. The country’s strategic focus on innovation and digital transformation offers fertile ground for growth, attracting investors seeking to align with cutting-edge advancements.
A Clear Path Forward
Mexico’s emergence as a top-tier investment destination demonstrates its resilience and potential in an increasingly competitive global economy. By embracing innovation, fostering strategic partnerships, and navigating disruptions with agility, Mexican businesses are well-positioned to thrive. The decision to invest in Mexico is bolstered by its robust infrastructure, growing consumer base, and leadership in high-growth industries.
The following 12 months will be a critical period of action and adaptation as leaders leverage Mexico’s strengths to drive sustainable growth and create enduring value. For those seeking to invest in Mexico, its vibrant sectors—from banking and telecommunications to consumer goods and technology—offer fertile ground for expansion and innovation.
The Road Ahead
Mexico’s position as the fourth most attractive destination for investment underscores its resilience, strategic advantages, and the forward-thinking approach of its business leaders. As global CEOs recalibrate their strategies to address disruptions and seize opportunities, Mexican leaders demonstrate an exceptional ability to adapt, innovate, and drive growth. Their commitment to mergers and acquisitions, strategic alliances, and portfolio management highlights a proactive stance toward maintaining competitiveness in an evolving market landscape. These factors make the nation an unparalleled choice for any organization looking to invest in Mexico.
The emphasis on technology and innovation, combined with agility in responding to geopolitical and economic shifts, positions Mexico as a hub for transformative business opportunities. Moreover, the robust confidence among Mexican CEOs in their ability to manage risks and capitalize on emerging opportunities reflects a broader optimism that is pivotal to sustaining Mexico’s growth trajectory.
Challenges remain as disruptions and the complexities of global supply chains continue to test business resilience. However, Mexico is poised to solidify its role as a global leader in attracting and retaining investment. Fostering collaboration, investing in cutting-edge technologies, and adapting to consumer and regulatory shifts are the most compelling reasons to invest in Mexico.
The road ahead will demand agility, strategic foresight, and a relentless focus on sustainable value creation. The opportunities in this dynamic environment are boundless for Mexico’s businesses and global investors, making the nation a cornerstone of tomorrow’s global economy.