OEMs in Guanajuato: How Many Are There and What Is Their Impact on Mexico’s Economy?

by | Dec 7, 2024 | FDI Latin America

Guanajuato has solidified its position as one of the most dynamic states in Mexico’s economy. According to preliminary figures from the National Institute of Statistics and Geography (INEGI), in 2022, the state ranked as the fifth-largest contributor to the national GDP, accounting for 4.7% or 1.4 trillion pesos in current terms. Only Mexico City, the State of Mexico, Nuevo León, and Jalisco surpassed its economic output.

This remarkable performance is fueled by a robust industrial base, strategic geographic location, and a commitment to fostering innovation and diversification across various sectors. Guanajuato is recognized as a hub for agribusiness, auto parts and automotive industries, leather and footwear, aerospace, and information technologies. Collectively, these sectors make Guanajuato a significant player in Mexico’s economy.

A Dominant Industrial Base

According to INEGI, the industrial sector in Guanajuato contributes a staggering 42% to the state’s economy. With a history of proactive policies to attract domestic and foreign investment, Guanajuato has become a preferred destination for manufacturers looking to tap into its skilled workforce, world-class infrastructure, and favorable business environment.

The Automotive Industry: A Powerhouse in Guanajuato

The automotive industry is the crown jewel of Guanajuato’s industrial base, making the state a leader in Mexico’s vehicle production landscape. The OEMs in Guanajuato play a critical role in this success. The industry operates in 21 of the state’s 46 municipalities and supports a vast network of 360 companies. Guanajuato is recognized as one of Mexico’s top producers of light vehicles, manufacturing over 788,000 units annually.

Six OEMs in Guanajuato

  • Guanajuato stands out as the only state in Mexico with six major OEMs, five of which are focused on light vehicle production. These include:
  • General Motors (Silao) produces vehicles such as the Chevrolet Silverado and GMC Sierra, known for their global appeal.
  • Honda (Celaya): This company manufactures the HR-V, a popular compact SUV that meets demand in both domestic and international markets.
  • Mazda (Salamanca): This company produces the Mazda 2, Mazda 3, and CX-30, contributing to the brand’s reputation for reliability and innovation.
  • Toyota (Apaseo el Grande): This company is responsible for assembling the Tacoma, a high-demand pickup truck in North America and beyond.
  • Volkswagen (Silao): This company specializes in engine production and powers several automaker vehicles worldwide.
  • Hino Motors (Silao): This company focuses on truck assembly, particularly the Series 500 units, catering to the growing commercial vehicle market.

The automotive industry’s footprint extends far beyond manufacturing facilities. The OEMs in Guanajuato have spurred the development of a robust supply chain, supporting Tier 1, Tier 2, and Tier 3 suppliers. They have also created thousands of jobs, further integrating Guanajuato into the global automotive market.

The Emerging Aerospace Sector

Guanajuato is making strides in the aerospace industry, diversifying its economic base and capitalizing on its industrial capabilities. One of the standout achievements is the design and manufacture of Mexico’s first Light Sport Aircraft (LSA) by Horizontec, based in Guanajuato. Companies like CEI Aerospace and Speqtrum contribute to this sector, underscoring the state’s ability to innovate and compete in high-tech industries.

Leather and Footwear: A Traditional Pillar

Guanajuato has long been synonymous with leather and footwear production. The state is home to over 4,698 businesses in this sector, accounting for 52% of Mexico’s total. Guanajuato produces eight of every ten pairs of shoes made in Mexico, solidifying its reputation as a national leader.

The industry also has a significant international presence, with exports exceeding $900 million annually. This success is attributed to the state’s skilled artisans, cutting-edge manufacturing techniques, and established trade networks, making Guanajuato a key player in the global footwear market.

Agribusiness: A Growing Economic Cornerstone

Agribusiness is another vital sector in Guanajuato’s economy. The state ranks seventh nationwide in agricultural GDP, leveraging its fertile lands and advanced farming practices to produce high-quality crops. Guanajuato is a major exporter of strawberries, broccoli, and grain corn, contributing to Mexico’s position as a global agricultural powerhouse.

Approximately 200 agribusiness companies operate in the state, ranging from small-scale producers to large multinational corporations. These businesses drive economic growth and support rural communities by creating jobs and fostering sustainable development.

Information Technologies and Data Centers

Guanajuato increasingly embraces digital transformation, with a growing information technology (IT) sector comprising over 60 companies. The state is also emerging as a hub for data center investments. A notable project is Layer 9’s hyperscale data center, representing an investment of $800 million. Such initiatives reflect Guanajuato’s commitment to integrating advanced technology into its economic fabric, ensuring it remains competitive in a rapidly evolving global market.

Summary

Guanajuato’s economic dynamism is rooted in its diversified industrial base, which contributes 42% to its GDP. The automotive industry, anchored by six OEMs in Guanajuato, is a cornerstone of the state’s success, producing hundreds of thousands of vehicles and engines annually and driving economic growth. Meanwhile, traditional sectors like leather footwear and agribusiness continue to play a significant role in the state’s economy.

Emerging industries such as aerospace and IT highlight Guanajuato’s ability to adapt to new economic opportunities, while substantial investments in data centers demonstrate a forward-looking approach to digitalization. Guanajuato’s industrial and technological advancements ensure its continued relevance nationally and globally as one of the top contributors to Mexico’s GDP.

The OEMs in Guanajuato elevate the state’s status as a manufacturing powerhouse. They underscore its pivotal role in fostering economic growth, creating jobs, and attracting foreign investment, solidifying its position as a leader in Mexico’s industrial landscape.