Premium Brands Choose Industrial Production in Paraguay

by | Mar 29, 2025 | FDI Latin America

The Paraguayan maquila sector has become a magnet for international brands, including Lacoste, Fila, and Wrangler. This trend is driven by tax advantages, a strategic location, and a skilled workforce, making Paraguay an attractive destination for manufacturing and export-oriented industries.

A Growing Hub for International Brands

Paraguay has successfully positioned itself as a strategic destination for the maquila industry, attracting major global brands looking for a combination of efficiency, competitive costs, and a favorable production environment. The influx of renowned companies reflects the country’s ability to provide an optimal business climate, positioning it as an essential regional manufacturing hub with an international reach.

The maquila regime in Paraguay has facilitated the diversification of production across multiple industries, including apparel, auto parts, footwear, food, and technology services. This expansion has generated formal employment and strengthened the country’s standing in the region as a reliable partner for industrial production in Paraguay. According to Carina Daher, President of the Paraguayan Chamber of Maquiladora Companies (CEMAP), additional global brands, such as Good American and Polo Wear, further highlight the growing confidence in the country’s manufacturing capabilities.

Expanding Beyond Traditional Manufacturing

While the maquila sector in Paraguay is well-known for its tangible products, it is also making strides in producing intangible goods and services. Companies such as Itaú Brazil, Tigo Bolivia, and telemedicine providers for regional hospitals have established operations in the country. “This sector has grown significantly, both in tangible products and services, demonstrating the maquila industry’s versatility and ability to adapt to diverse global needs,” Daher explained.

Paraguay has demonstrated its ability to manufacture various products, including apparel, footwear, auto parts, food products, and plastics. However, in recent years, the country has expanded into emerging sectors, including technology, software development, and renewable energy. These new focus areas reinforce Paraguay’s reputation as a hub for industrial production in Latin America, capable of competing with larger economies.

Strategic Geographic Distribution of Maquiladoras

The impact of the maquila industry is evident across Paraguay, with strategic distribution in key regions. Alto Paraná leads the concentration of maquiladoras, hosting 47% of companies operating under this regime. It is followed by the Central department, which accounts for 29%, and Asunción, with 9% of the country’s maquiladora operations.

This distribution is primarily influenced by several key factors, including proximity to crucial markets such as Brazil, Argentina, Bolivia, and Chile, access to industrial properties, and a tax regime that offers significant fiscal incentives. These elements collectively make Paraguay an ideal destination for companies seeking efficient and cost-effective industrial production in Paraguay. The country’s competitive location and policies continue to attract foreign investors looking to establish long-term manufacturing operations.

Employment and Workforce Development

The maquila industry in Paraguay plays a critical role in employment generation, with over 32,000 people directly working in the sector. One notable aspect of this workforce is the high percentage of women in leadership roles within various industrial plants. The sector prioritizes continuous employee training, ensuring that workers develop the technical skills necessary to maintain the high quality of products manufactured in Paraguay.

“Maquiladoras invest in their employees, offering opportunities for professional growth and optimal working conditions. This is essential to ensure a skilled and motivated workforce,” Daher emphasized. This commitment to training has contributed to a virtuous development cycle, strengthening industrial production in Paraguay while enhancing professional standards across multiple industrial and technological sectors.

Paraguay’s Competitive Advantages in Manufacturing

Paraguay differentiates itself from other countries in the region due to a unique combination of factors. The country’s strategic location allows easy access to key regional markets, including Brazil and Argentina. Furthermore, its labor force is both skilled and cost-competitive, providing an advantage for businesses looking to optimize manufacturing expenses.

Another significant factor is Paraguay’s favorable tax environment. Under the maquila regime, companies only pay a 1% tax on the added value within the national territory. “The tax regime and proximity to regional markets are determining factors. Additionally, Paraguayan companies are highly receptive to creating joint ventures, fostering strategic alliances that benefit both parties,” Daher noted. This business-friendly climate further enhances Paraguay’s attractiveness for industrial production, encouraging long-term investments in the sector.

Future Prospects: Innovation and Diversification

Looking ahead, the Paraguayan maquila industry has demonstrated remarkable resilience and sustained growth, even during global economic downturns. The country’s ability to adapt and expand its manufacturing base ensures its continued appeal to foreign investors.

CEMAP’s president envisions a promising future for Paraguay’s industrial production, emphasizing the importance of continued innovation and diversification. The country can further strengthen its position as a regional industrial hub by attracting investments in advanced manufacturing, medical device production, and electronics. Paraguay can emerge as a regional industrial hub by adopting the right strategies. This requires investment in infrastructure, streamlining processes, and a focus on technology,” Daher concluded.

With its favorable business environment, skilled workforce, and strong governmental support for manufacturing, Paraguay is poised to continue expanding its role in industrial production. As more international brands recognize the country’s potential, the maquila sector will continue to be a cornerstone of economic growth, industrialization, and job creation, further solidifying Paraguay’s position in the global market.